Prima Tower

With highly prized land parcels in Melbourne's CBD becoming smaller and scarcer, how do you maximise their development values and are skyscrapers viable on these compact sites? As well as sites getti...

If one statistic brings into focus Melbourne's current development boom, it's this one; since Rialto's completion heralding Melbourne's first 200 metre plus tower in 1986, a total of six towers beyon...

As many readers and prospective apartment buyers are aware, masses of words are dedicated to the marketing of apartment projects. Generally emotive and altogether generic, it's the final product that...

Rex Hunt once borrowed the German words and popularised the phrase "shizenhousen" and that's what the weather was on Thursday afternoon. But when an opportunity arises to visit the levels of Prima Pe...

Crane your neck skyward toward Southbank and you'll see the final floors appearing on Melbourne's latest high-rise icon: Prima Pearl. Site works began in February 2011, giving a fair indication as t...

There is indeed a certain measure of prestige or stature when a tower of any description reaches 200 metres or above in height. Physically inconsequential yet impressive within the psyche, tall tower...