GRAYA unveil second Gold Coast apartment project
Leading South East Queensland builder turned developer Graya is continuing to bolster it's Palm Beach, Gold Coast apartment development pipeline.
Having filed plans for Ripple Palm Beach in August, Graya, led by brothers Rob and Andrew Gray, have lodged plans for Kloud Palm Beach, a collection of just 20 apartments on the sought-after Jefferson Lane dress circle.
The 824 sqm site at 154 Jefferson Lane was put together and sold by local development site amalgamation specialists GV Property Group.
Kloud will rise 10 levels and have a mix of two, three and four-bedroom apartments.
Graya now has four projects planned across Mermaid Beach, Burleigh Heads and Palm Beach. Their other Palm Beach project Ripple is just up the road on the beachfront.
Graya Managing Director Rob Gray says Palm Beach ticks all the boxes for what the team were looking for.
"When selecting a site, we look closely at all of the fundamentals - demand, future infrastructure investment, and lifestyle," Gray says.
"After carefully assessing these criteria, it was a no-brainer when selecting Palm Beach as the ideal location for our next multi-residential development.
"Palm Beach has evolved to be the lifestyle capital of the Gold Coast, with some of the coasts best cafes, bars and restaurants in the precinct, and of course, easy access to one of Queensland's best beaches."
In the design submission lodged with the Gold Coast City Council, Graya's inhouse design team said Kloud is a concept that formed from exploration of the coastal lifestyle and its daily patterns and routines.
"Waking with the sunrise, an early morning surf and grabbing a coffee from the local. These patterns are fluid but define a strong rhythm unique to coastal living.
The apartments are primarily oriented towards the coastline, offering sweeping views and visually extending the outdoor spaces.
A communal swimming pool is located on the ground level.
Andrew Gray, Graya's Co-Managing Director, says the Gold Coast is synonymous with beaches, great weather, and a strong sense of community.
"We're looking forward to showcasing our first Gold Coast multi-residential development, Kloud, and everything it offers.
"This luxury development will be designed and built by Graya. We opted for the name Kloud as it reflects our vision to bring sky homes that float above the horizon, with long views along the beach to Burleigh Headland in the North and Currumbin Headland to the South."
Joel Robinson
Joel Robinson is the Editor in Chief at Apartments.com.au, where he leads the editorial team and oversees the country’s most comprehensive news coverage dedicated to the off the plan property market. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia’s evolving development landscape.
He holds a degree in Business Management with a major in Journalism from Leeds Beckett University in the UK, and has developed a particular expertise in off the plan apartment space. Joel’s editorial lens spans the full lifecycle of a project—from site acquisition and planning approvals through to new launches, construction completions, and final sell-out—delivering trusted, buyer-focused content that supports informed decision-making across the property journey
