Mirvac go parkside again with Prince & Parade on Princes Park in Brunswick: Urban video tour
Mirvac's latest parkside apartment development, Prince & Parade , brings together the same team that has created several iconic developments that have stood the test of time in Melbourne.
It was two decades ago when ASX-listed developer Mirvac cut the ribbon to open their St Kilda Road parkside tower, The Melburnian.
The 23-level Southbank tower, at the northern end of the exclusive strip, was one of Mirvac’s first parkside towers. And while the landscape of Southbank has changed over 20 years, The Melburnian, on Kings Domain, still stands as a local landmark.
It wasn’t until 2015 Mirvac put together a prime block of land on Fitzroy Gardens. What came four years later was The Eastbourne, one of the most revered parkside developments in the whole of Melbourne.
Now it's the turn of Prince & Parade , on Princes Park in Brunswick. The same architect from The Melburnian and The Eastbourne, Bates Smart, has been commissioned again to design another iconic parkside project for the ASX-listed developer.
We recently took a tour of Prince & Parade and its surrounding area, and spoke with Mirvac's Julian Gries to find out more about the development.
Joel Robinson
Joel Robinson is the Editor in Chief at Apartments.com.au, where he leads the editorial team and oversees the country’s most comprehensive news coverage dedicated to the off the plan property market. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia’s evolving development landscape.
He holds a degree in Business Management with a major in Journalism from Leeds Beckett University in the UK, and has developed a particular expertise in off the plan apartment space. Joel’s editorial lens spans the full lifecycle of a project—from site acquisition and planning approvals through to new launches, construction completions, and final sell-out—delivering trusted, buyer-focused content that supports informed decision-making across the property journey
